SEO
SEO services that report in pipeline, not just rankings
We fix the technical problems that hold a site back, publish pages that answer what buyers search for, and earn links worth having. Then we report the part most SEO reports leave out: which organic visits became leads, deals and revenue.
Rankings went up. Did revenue?
A typical SEO report is a list of keywords that moved. It rarely says whether any of that traffic filled out a form, booked a call or bought something, because organic leads arrive in the CRM looking like everyone else.
Meanwhile the technical basics are often left half done: pages search engines can't render, duplicate URLs, slow templates, missing structured data. Content written on top of that foundation has to work much harder than it should.
Signs this is costing you
- Your SEO report is all rankings and traffic, with no leads or revenue.
- Organic leads in your CRM have no source, or show as “direct”.
- Important pages aren't indexed, or show the wrong title in Google.
- The site was rebuilt and organic traffic dropped afterwards.
- You've been told to expect first-page rankings within weeks.
How we approach it
Step 01
Technical foundations first
Crawling, indexing, rendering, site speed, internal links, canonical tags and structured data. We build Next.js sites ourselves, so JavaScript SEO problems get fixed in the code, not worked around.
Step 02
Pages built around real searches
Keyword research shapes a plan of service pages, comparison pages and guides that match what buyers type, ordered by how close each search is to a purchase.
Step 03
Links you'd be happy to explain
Links come from useful content, digital PR and genuine industry relationships. No private networks or paid link schemes that put the site at risk.
Step 04
Report to the CRM
Organic leads carry their source and landing page into your CRM, so the monthly report connects search work to pipeline and revenue.
What you get
- Technical audit and fixes
- Prioritised issues, fixed by us or documented for your developers.
- Keyword and content plan
- Target searches mapped to pages, with one primary keyword per page.
- On-page optimisation
- Titles, headings, copy, internal links and structured data on priority pages.
- Link acquisition
- Relevant, editorial links earned each month, with a log of every one.
- Monthly report
- Visibility, traffic, leads and revenue from organic search, and next month's plan.
How we measure it
Rankings are a leading signal. The report is built around what happens after the click.
What we track
- Impressions, clicks and positions for target searches (Google Search Console)
- Organic sessions and conversions by landing page (GA4)
- Original source and landing page on each new CRM contact
- Deals and revenue associated with organic contacts
Where the data lives
- Google Search Console and GA4, connected to your accounts
- HubSpot or your CRM for leads, deals and revenue
- A shared dashboard in Looker Studio or HubSpot
- How you see the return
- You see organic leads, pipeline and revenue each month, next to the cost of the work, so SEO can be compared with paid channels on the same terms.
- When to expect results
- Technical fixes can show within weeks. New content and links usually take several months to rank and longer to show in pipeline, especially in competitive markets.
How the project runs
Step 01
Audit
Technical crawl, content review, competitor and keyword research.
You get: Audit and a prioritised plan
Step 02
Foundations
Technical fixes and tracking into your CRM.
You get: A site search engines can read, and measurable leads
Step 03
Monthly work
New and improved pages, links and internal linking.
You get: Published pages and a link log
Step 04
Review
Monthly report, quarterly plan refresh.
You get: Report and next quarter's priorities
Platforms and tools
- Search data
- Google Search Console
- Google Analytics 4
- Bing Webmaster Tools
- Platforms
- Next.js
- Shopify
- WordPress
- HubSpot CMS
- Technical
- Schema.org structured data
- Core Web Vitals
- XML sitemaps
- Server-side rendering
- Reporting
- HubSpot
- Looker Studio
- Shopify
- HubSpot
Product names and logos belong to their owners. Listing them doesn’t imply a partnership.
Common questions
Something else? Ask an engineer.
How long does SEO take to work?
Technical fixes can show within a few weeks. New content and links usually take several months to rank, and longer to appear in pipeline. In competitive markets it takes longer still. We give you a realistic timeline after the audit.
Do you guarantee first-page rankings?
No, and be wary of anyone who does. Search engines decide rankings, and they change how they do it regularly. We commit to doing the work properly and reporting what it produces in leads and revenue.
What's included in monthly SEO work?
Technical monitoring and fixes, new or improved pages from the content plan, link acquisition, internal linking, and a monthly report connected to your CRM. The exact mix depends on what the audit finds.
Can you fix SEO on a Next.js or Shopify site?
Yes. We build Next.js sites, so rendering, metadata, sitemaps and structured data problems get fixed in the code. On Shopify and other platforms we work within the theme and apps, or document changes for your developers.
How do you build links?
By publishing things worth linking to, doing digital PR and working real industry relationships. We don't buy links or use private networks, because the risk to your site isn't worth it.
How is SEO priced?
As a monthly fee, quoted after a short audit, because the work needed varies a lot between a new site and an established one. You'll know the fee and what it covers before anything starts.
Related services
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LinkedIn for B2B, Meta and TikTok for ecommerce: organic posts and paid campaigns, with every lead tracked into your CRM.
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HubSpot lead scoring, nurture workflows and sales handoff, with n8n bringing ad, product and revenue data in so scoring and reporting use real outcomes.
See the service
See what organic search is really producing.
Send us your site and the CRM you use. We'll reply within one business day with first observations and questions for the audit.
We reply within one business day (PKT, Monday to Friday).