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Content Writing

Content writing services for B2B and technical brands

Articles, service pages and guides written by people who understand the subject, briefed against what your buyers search for, and published with tracking so you can see which pieces produce leads.

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Leads

Content that reads well and says nothing

Generic writers can make any topic sound polished. What they can't do is explain how an ERP integration handles a partial refund, or why a CRM migration loses data. Buyers notice within a paragraph, and so do search engines that reward expertise.

The other common gap is measurement. Articles get published, traffic comes in, and nobody knows whether any of it became a lead, so the content budget is the first thing cut.

Signs this is costing you

  • Your blog has plenty of posts and almost no leads from them.
  • Writers need hours of your team's time to understand the product.
  • Articles repeat what every competitor already says.
  • Nobody knows which pieces are worth updating and which to retire.

How we approach it

  1. Step 01

    Brief before writing

    Each piece starts from a brief: the search it targets, the reader, the questions it must answer, and what makes it different from what already ranks.

  2. Step 02

    Research the subject properly

    We read your documentation, talk to the person who knows the topic, and check facts against primary sources. Technical topics are reviewed by our engineers where they touch integrations, CRMs or automation.

  3. Step 03

    Write for the reader, structure for search

    Clear answers early, specific examples, honest trade-offs. Headings, internal links and metadata are set so search engines understand the page too.

  4. Step 04

    Measure and update

    Each piece is tracked to leads in your CRM. Every quarter we update what's working and fix or retire what isn't.

ArticleTrackingCRMLeads by piece
Each piece is tracked to the leads it brings in, so the plan follows what works.

What you get

Content plan
Topics mapped to searches and buyer questions, in publishing order.
Articles and guides
Researched, edited long-form pieces with sources cited.
Service and landing pages
Pages that explain what you sell and why it's different.
Case studies
Written from interviews, only with your client's approval.
Performance review
Leads and revenue by piece, with update recommendations.

How we measure it

Every piece has a job, and the report shows whether it's doing it.

What we track

  • Search impressions, clicks and positions per page
  • Readers, time on page and onward clicks per piece
  • Leads that first arrived on, or later read, each piece
  • Deals and revenue associated with those leads

Where the data lives

  • Google Search Console and GA4
  • HubSpot or your CRM
  • A content dashboard in Looker Studio or HubSpot
How you see the return
You can see which articles produce leads and pipeline, which bring traffic but no buyers, and which aren't read at all.
When to expect results
New articles usually take a few months to rank. Updates to existing pages that already have some visibility tend to show sooner.

How the project runs

  1. Step 01

    Content audit

    What you have, what ranks, what converts.

    You get: Audit and content plan

  2. Step 02

    Briefs

    One brief per piece, agreed before writing.

    You get: Approved briefs

  3. Step 03

    Writing and review

    Draft, subject review, edit, your approval.

    You get: Publish-ready pieces

  4. Step 04

    Publish and measure

    Published with tracking, reviewed monthly.

    You get: Performance report

Platforms and tools

Research
  • Google Search Console
  • Keyword research tools
  • Primary sources and your documentation
Publishing
  • WordPress
  • HubSpot CMS
  • Next.js and MDX
  • Webflow
Measurement
  • Google Analytics 4
  • HubSpot
  • Looker Studio
  • HubSpot

Product names and logos belong to their owners. Listing them doesn’t imply a partnership.

Common questions

Something else? Ask an engineer.

What kinds of content do you write?

Blog articles and guides, service and landing pages, comparison pages, case studies and email nurture content. We're strongest on B2B, SaaS and technical subjects such as ERP, CRM, payments and automation.

How do you handle technical topics?

We read your documentation, interview the person who knows the subject, and check facts against primary sources. Pieces about integrations, CRMs or automation are reviewed by our engineers before you see them.

How many revisions are included?

. Most changes are caught at the brief stage, before writing starts.

Who owns the content?

You do, once it's delivered. It's published under your brand and you can reuse it however you like.

How do you measure whether content works?

Each piece is tracked from search impressions through to leads and deals in your CRM. The monthly report shows which pieces produce pipeline, so the plan can lean into what works.

How is content writing priced?

Per piece or as a monthly plan, quoted after we've seen the topics and depth you need. Technical, research-heavy pieces take longer than general articles, and the quote reflects that.

Related services

All services

Content your buyers will actually finish reading.

Tell us what you sell and who buys it. We'll reply within one business day with questions and a few topic ideas.

Get a quoteTalk to an engineer

We reply within one business day (PKT, Monday to Friday).